- Written by Letisha Flegle
- Category: SEO
- Hits: 386
Search engine optimization (SEO) is the most widely used online marketing strategy on the internet. There are countless internet marketers, website managers, and even people in the know who profess as to how great SEO techniques are for a website.
It is actually hard to find a website that does not employ SEO techniques. Given all the wonders that it can do for a website it really is not that hard to figure out why.
SEO techniques boost a website’s visibility on a search engine results page (SERP). Research has shown that more than half of all people use search engines to discover and reach new websites. It has also been revealed that about a third of all clicks on SERPs are given to the top three websites on that page.
SEO operations can be complicated. There are simple aspects to it, but there are also complicated parts. SEO tasks are no longer the sort of thing a website manager can delegate to some friend, relative, or high school classmate in exchange for food and a couple of beers.
The technical side of SEO marketing can easily be solved by hiring a competent SEO company. The simple side has something to do with the content a website has to offer its visitors.
Content as king
This phrase has been said so many times in so many different articles relating to SEO techniques. Content is what search engine operators like Google, Bing, or Yahoo! really look for and prioritize. All the search algorithms and meta tags or other gimmicks are employed in order to lead people to the kind of content that they want.
Website operators and the technical operators of SEO understand just how important excellent content really is for a website’s continued survival and success. Few can dispute the significance and the role that content plays in SEO operations.
Why writing excellent content is important
Writing good content is important. Having content with high visibility is not enough. Content might be capable of drawing a crowd’s attention, but it is next to useless if it is incapable of holding that attention.
The entire point of creating high quality content is to make sure people keep coming back for more. Sure the website might draw a lot of people, but if they do not keep coming back then it is a sign that the website is only attractive on the surface. It is sort of like food that smells great but tastes horrible, like liver for example.
Tips for writing excellent content
Writing excellent content is not just about using the right keyword. Using the right keyword and spreading it around the body of the article is related to the technical side of SEO writing. This part is about satisfying the standards and needs of the search engine and not the people who are the real audience.
The first thing a person should think about when writing an article is to know what kind of website they are working for. There are so many websites out there that tackle the exact same thing. The internet, for example, has plenty of websites that provide encyclopedic knowledge to its visitors. Some of these websites are so serious that if they were people they would be the stereotypical image of a scholar, uptight and serious. Then there are other websites that offer the same, but are a butt load more informal and casual, think of a nutty professor who has unkempt hair.
Establishing the image is important since this will have something to do with the target audience. The serious uptight scholar will want to draw crowds that are equally earnest. Then the tone of the writing ought to be serious as well. The website that reflects the nutty professor on the other hand should have writers who write in a casual and entertaining style as to draw in the right crowd.