The online world tends to shift from time to time in terms of processes and standards. In fact, most of the things you might know about the Search Engine Optimization (SEO) process a few years ago might no longer be true today. Of course, this also means that myths and misconceptions abound the process which could lead a client down the wrong path. Below are several myths about the work of an SEO firm that needs to be set straight.
Myth #1: SEO is Hard for Regular Persons
Though the SEO process can look intimidating and downright confusing for common people, it is actually very simple in concept. An SEO firm actually uses very simple content management systems like WordPress to improve a site’s content, build on its links and improve site traffic. Since these programs are quite user-friendly, even a person with minimal experience with SEO can build their own sites (albeit not as properly as that done by a professional).
One other source of confusion in the process is the constant changes and updates in the information. Though it is true that SEO changes standards every year according to updates in the Search engines, it is by no means confusing to follow. With a few hours of updating your knowledge, you can get on board with the recent processes and standards in SEO.
Myth #2: Meta Tags are Great
This myth is easy to confuse with the best method of SEO specialist. An SEO firm will use titles and Meta descriptions to bring a page to the topmost ranks. Meta tags, on the other hand, are obsolete features that Google no longer looks for when ranking pages.
Meta tags were sort of a crutch for incompetent SEO specialists and they used to overstuff content with it in the hopes of getting a better ranking. Fortunately, Google has done away with them in its algorithms which mean SEO companies now have to focus on writing an enticing Meta description to encourage a user to click through.
Myth #3: Page Rank is all that Matters
The Page Rank feature in Google still exists today as pages are still given a designated rank in the page according to the search engine query. Of course, a higher ranking means that the page is far more relevant than those below it. For years, a lot of SEO specialists were fixated in getting a page to the highest ranks in the search engines.
The truth, however, is that Page Rank is no longer the sole factor that determines a site’s visibility in the search engines. Through constant algorithm updates, Google has made sure that searches have become more organic and conversational. This means that an SEO firm will now have to look into various factors added into the algorithm like relevance and the context of the query itself.
Myth #4: Paid Links are a Good Option
There have been a lot of instances when small businesses resort to paying for several backlinks for a considerable amount of money just to get ahead of the competition. This is a surefire way for Google to immediately reduce your ranking overnight regardless of all the work you have done on your site. The best way to improve your rankings, on the other hand, is to have your content improved so that credible sites can give you a high quality link. In time, the site’s ranking will improve by tenfold.
Myth #5: SEO is for Big Businesses Only
This could not be all the more wrong than it already is. The online world gives the same opportunity to all businesses, regardless of size, to establish a foothold in their own markets. In fact, most small businesses report an improvement in their overall performance and market share once they availed of the services of an SEO Firm. Though there are those brands with better experience, more credible content and deeper pockets, it is certain that the Search engines like Google will keep the competition fair for everybody.